Page settings offer similar features and inputs that are found in the Website Settings menu. In fact, page settings allow you to override the default settings set for your entire website on a page-by-page basis.
Example: Your website description may talk about your company, while a page description may want to focus on a particular product. The default website settings description about the company will be used if the page settings card is left unedited. Adjusting the page settings on each page allows for more specificity and is a much better practice for SEO and overall marketing activity.
There are a few ways you can access Page Settings:
From your website dashboard, hover over the page thumbnail, click on the 3 dots, and select Page Settings
From your site map, select the page and click on the edit page icon in the upper right:
From inside your page by clicking on Studio > Page Settings in Design Studio, or by clicking on the Page Settings icon at the top of the screen in Content Studio.
General
Page Name: (SEO page title) The name of your page. This will appear in search results, your sitemap, and the tab on your browser.
Page Slug: This allows you to adjust the URL slug for your page, which is a very important part of mark-up and SEO. The page slug is the remainder of your URL after the root domain: yourdomain.com/this-is-a-page-slug
Page Description: (SEO meta description) This is your opportunity to describe the content on your page. The description has an impact on accessibility and will display in search results and in social media.
Social Image
This is the image that is displayed when sharing a link to a website page on social media. When you set a social image in the page settings card, this is the image that will display when visitors share a link to this specific page on social media. Note: the page description will show as well.
Robots Meta Tags
Index. Checking the "index" box allows search engines to crawl and index your page, thus allowing your page to show up in search results. This can be done either at the website level or at the page level. Your page and site are set to be indexed by default.
Follow. Checking the "follow" box allows search engines to crawl the adjoining pages of your website. Unchecking this box effectively tells search engines not to crawl to the next page. This is typically used to describe unsponsored vs. sponsored links.
Page Language: This is used to identify the language of the text content on the page. This can help search engines return language-specific results, and is used by screen readers to provide the correct accent and pronunciation.
Canonical URL: If you have similar or identical pages on your site, you can set a canonical URL to tell search engines which version you want to send traffic to. This helps you avoid being penalized for duplicate content in your SEO ranking.