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Total Views vs Total Visitors

Learn the difference between these two metrics in our Native Analytics

Alex Piepenbrink avatar
Written by Alex Piepenbrink
Updated over 8 months ago

Total Visitors refers to the number of unique visits to a site. That could be different people, different devices, or different IP addresses. So if 1 person looks at a site from their phone and their laptop they've register as 2 visitors since there's no way for us to know those two separate devices were used by the same person.

Total Views refers to the total number of times a site was opened and viewed. So if that same person viewed the site 6 times from their laptop and twice from their phone, you would get 2 visitors and 8 visits.

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